At present, the number of toy stores for the elderly in China is limited. In the e-commerce website search for "toys for the elderly", there are only a few franchised stores, and most of the other stores mainly sell children's toys and sports equipment. Generally, there are few kinds of toys in old toy stores, generally about 20-50 kinds, and a few of them exceed 100 kinds. The owners of several toy stores for the elderly told reporters that compared with children's toys, the profit space of toys for the elderly is much smaller, which has a lot to do with the idea that the elderly are not willing to consume by themselves or their children "spend money" on themselves. (Guangming Daily, January 25) < br > < br > at present, the toy market for the elderly is in a blank level. Not only the number and types of toys in the market are pitifully small, which is difficult to meet the actual needs of the elderly, but also the elderly themselves have some cognitive defects about whether they need toys. Whether the elderly need toys or not is also influenced by the traditional concept -- in the habit of understanding, toys are only children's exclusive tools, but not closely related to the elderly. Therefore, the entire toy industry for the elderly is faced with multiple impacts, such as the elderly do not know, family members do not care, society does not care, enterprises do not invest and talents are not in place. <br><br>All age groups need toys, and the elderly are no exception. On the one hand, the elderly have more leisure time to spend, and "playfulness" also needs to be satisfied. Toys are good AIDS and entertainment carriers. With the help of painting, jigsaw puzzle, knowledge card, chess, Rubik's cube and other toys, many elderly people can enrich their spare time life without "doing nothing" and empty heart, and reduce the risk of depression. What's more, because of the lack of a way to "enjoy the elderly", some elderly people will easily believe in the promotion of health care products or other health care marketing, and the risk of fraud will continue to increase. <br><br>On the other hand, with the growth of age, the physical condition of the elderly is deteriorating, and the probability of suffering from Alzheimer's disease is also increasing. We need to provide help in the aspect of intelligence. According to China's burden of disease report, in terms of the number of deaths in the past 11 years, Alzheimer's disease has increased by 57.8%, ranking fifth among all diseases. At present, there are nearly 10 million Alzheimer's patients in China, and there will be more than 40 million in 2050. There is a great demand for educational toys. If we can provide colorful and functional educational toys according to the actual situation of the elderly group, maintain and slow down the decline of intelligence, it is a great concern for the elderly, and it can also play a role in eliminating hidden dangers for the family. <br><br>The perfection of the toy market for the elderly is also an effective test of the maturity of the market. In this respect, there is a big gap between us and foreign developed countries. The elderly in some developed countries have their own toys for the elderly for a long time. For example, Japan is the country with the most popular toys for the elderly, and more than one fifth of Americans over 50 are playing games, including cognitive games, consumer games, and hyphenation games. The popularity of toys for the elderly in these countries is driven by their wide social acceptance. In the process of promotion, they highlight the particularity of toys for the elderly and provide a strong driving force for market development and improvement. According to statistics, in the United States, 40% of toys are specially developed for the elderly, and toys and games such as building block series and super large playing cards are very popular in the United States Welcome, interactive toys or games are also popular. <br><br>In this way, a virtuous circle has been formed. The increasing demand makes the supply more powerful. The investment in market development is also increasing. The toys for the elderly are more abundant and functional, which can maximize the personalized demand and bring inestimable comprehensive benefits. In the process of playing with toys, the elderly can improve their intelligence and brain, delay aging, increase exercise, promote disease recovery, improve their body function and condition, and increase their feelings in the interaction with their children, so that they can be more happy physically and mentally. More importantly, the improvement of the health index of the whole elderly group and the reduction of the incidence of disease can also reduce the medical and nursing burden of each family and the whole society. <br><br>To solve the problem of toy market for the elderly is not only an economic category, but also a social proposition, which needs systematic consideration and overall promotion. The most urgent task is to solve the limitations of ideological understanding, fully realize the importance of toys for the elderly, carry out the urgency of market development, let the elderly take the initiative to accept and get close to toys, the whole society should also eliminate discrimination and prejudice as soon as possible, clarify their respective responsibilities and introduce comprehensive policies, work together to fill the gap in the market, and raise toys to the level of "respect, love and respect for the elderly" Only in this way can the social vision of "happiness for the elderly" be better realized.